Barreleye
Streamlining complex logistics and regulatory reporting by transforming spreadsheet workflows into an intuitive data ecosystem.
Platform:
Web
My Role:
UX/UI Lead (Freelance)
Client:
Barreleye Software
Timeframe:
8 Months (2021)
Overview
Barreleye is a cloud-based platform for end-to-end water management in the energy sector, helping teams plan, track, and operate workflows spanning water production, frac operations, logistics, and regulatory compliance.
I joined the project at an early stage when the product existed primarily as rough sketches, flow diagrams, and operational concepts. My role was to transform those early ideas into a cohesive, usable product experience that engineers could confidently build from.
This project marked my first major web-based product design after years of designing game experiences, and it challenged me to rethink how UX can support highly technical workflows, large datasets, and users who are deeply experienced in their industry but often resistant to new software.
Overview
Barreleye is a cloud-based platform for end-to-end water management in the energy sector, helping teams plan, track, and operate workflows spanning water production, frac operations, logistics, and regulatory compliance.
I joined the project at an early stage when the product existed primarily as rough sketches, flow diagrams, and operational concepts. My role was to transform those early ideas into a cohesive, usable product experience that engineers could confidently build from.
This project marked my first major web-based product design after years of designing game experiences, and it challenged me to rethink how UX can support highly technical workflows, large datasets, and users who are deeply experienced in their industry but often resistant to new software.
Overview
Barreleye is a cloud-based platform for end-to-end water management in the energy sector, helping teams plan, track, and operate workflows spanning water production, frac operations, logistics, and regulatory compliance.
I joined the project at an early stage when the product existed primarily as rough sketches, flow diagrams, and operational concepts. My role was to transform those early ideas into a cohesive, usable product experience that engineers could confidently build from.
This project marked my first major web-based product design after years of designing game experiences, and it challenged me to rethink how UX can support highly technical workflows, large datasets, and users who are deeply experienced in their industry but often resistant to new software.
Challenge
Barreleye’s users were industry veterans managing highly operational, time-sensitive workflows involving water movement, trucking logistics, planning, compliance, and reporting. Many users were experts in their field but not necessarily comfortable with modern software conventions.
At the same time, the platform needed to surface an enormous amount of operational data across many interconnected systems:
Planning and forecasting
Real-time operational tracking
Regulatory workflows
Logistics coordination
Reporting and analytics
Asset and infrastructure visibility
The risk was creating a product that felt overwhelming, fragmented, or too technical to adopt efficiently in the field.
Challenge
Barreleye’s users were industry veterans managing highly operational, time-sensitive workflows involving water movement, trucking logistics, planning, compliance, and reporting. Many users were experts in their field but not necessarily comfortable with modern software conventions.
At the same time, the platform needed to surface an enormous amount of operational data across many interconnected systems:
Planning and forecasting
Real-time operational tracking
Regulatory workflows
Logistics coordination
Reporting and analytics
Asset and infrastructure visibility
The risk was creating a product that felt overwhelming, fragmented, or too technical to adopt efficiently in the field.
Challenge
Barreleye’s users were industry veterans managing highly operational, time-sensitive workflows involving water movement, trucking logistics, planning, compliance, and reporting. Many users were experts in their field but not necessarily comfortable with modern software conventions.
At the same time, the platform needed to surface an enormous amount of operational data across many interconnected systems:
Planning and forecasting
Real-time operational tracking
Regulatory workflows
Logistics coordination
Reporting and analytics
Asset and infrastructure visibility
The risk was creating a product that felt overwhelming, fragmented, or too technical to adopt efficiently in the field.
My Role
I was responsible for the foundational UX and UI direction of the platform, including:
UX strategy and information architecture
Workflow mapping
Core user flow design
UI design and visual language
Figma prototyping
Typography and color systems
Data presentation patterns
Dashboard and operational interface design
Stakeholder presentations and alignment
Due to budget constraints, the project did not include a full production-ready design system. Instead, I focused on creating a scalable visual foundation and reusable patterns that engineering could expand on independently after my engagement.
My Role
I was responsible for the foundational UX and UI direction of the platform, including:
UX strategy and information architecture
Workflow mapping
Core user flow design
UI design and visual language
Figma prototyping
Typography and color systems
Data presentation patterns
Dashboard and operational interface design
Stakeholder presentations and alignment
Due to budget constraints, the project did not include a full production-ready design system. Instead, I focused on creating a scalable visual foundation and reusable patterns that engineering could expand on independently after my engagement.
My Role
I was responsible for the foundational UX and UI direction of the platform, including:
UX strategy and information architecture
Workflow mapping
Core user flow design
UI design and visual language
Figma prototyping
Typography and color systems
Data presentation patterns
Dashboard and operational interface design
Stakeholder presentations and alignment
Due to budget constraints, the project did not include a full production-ready design system. Instead, I focused on creating a scalable visual foundation and reusable patterns that engineering could expand on independently after my engagement.
Outcome
The project successfully translated a highly technical operational space into a more approachable and scalable product experience.
For me personally, the engagement was an excellent learning opportunity:
My first large-scale web application design project
My first experience designing enterprise operational software
A deep dive into data-heavy UX challenges
An opportunity to lead product direction from an extremely early stage
Barreleye has continued to grow its platform and client base, earning positive feedback from customers for helping modernize and streamline complex operational workflows. Seeing the product evolve beyond those early sketches into a real-world operational tool used by industry teams has been especially rewarding.
Outcome
The project successfully translated a highly technical operational space into a more approachable and scalable product experience.
For me personally, the engagement was an excellent learning opportunity:
My first large-scale web application design project
My first experience designing enterprise operational software
A deep dive into data-heavy UX challenges
An opportunity to lead product direction from an extremely early stage
Barreleye has continued to grow its platform and client base, earning positive feedback from customers for helping modernize and streamline complex operational workflows. Seeing the product evolve beyond those early sketches into a real-world operational tool used by industry teams has been especially rewarding.
Outcome
The project successfully translated a highly technical operational space into a more approachable and scalable product experience.
For me personally, the engagement was an excellent learning opportunity:
My first large-scale web application design project
My first experience designing enterprise operational software
A deep dive into data-heavy UX challenges
An opportunity to lead product direction from an extremely early stage
Barreleye has continued to grow its platform and client base, earning positive feedback from customers for helping modernize and streamline complex operational workflows. Seeing the product evolve beyond those early sketches into a real-world operational tool used by industry teams has been especially rewarding.
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